With the help of a GoPro camera, an iPad, and a weather balloon, Kyle Andrews reached the edge of the earth's surface for his music video for "The Way to Wonder."
Andrews is already known for pushing the envelope in his music videos; he attempted to break the Guinness World Record for the biggest water balloon fight for "You Always Make Me Smile."
The weather balloon launched for his latest single from Andrews's hometown of Nashville. In it, a video of him singing and looking around in amazement plays from the iPad as the balloon rises to about 110,000 above the ground over the course of six hours.
At that point the balloon pops, and Andrews is able to track the camera's descent, aided with a parachute, back to the ground with GPS. He finds the camera 158 miles away just short of Knoxville.
It's not the first attempt to launch something into space for a music video. Anamanaguchi, the band who made the soundtrack to the Scott Pilgrim vs. the World video game, created a similar visual in their music video for "Endless Fantasy."
Only instead of an iPad projecting their faces, the band chose to send a slice of pizza to space with a GoPro camera.
"We thought that was definitely the most rad thing to send into space," bassist James DeVito told Grantland.
However, unlike Andrews's device, the GPS didn't wor,k and the police were called when the box landed in a family's backyard.