The automotive company that brought you some of the world’s smallest cars has just used the world’s most popular microblogging service to create its latest commercial.

Since March 23, Smart automotives Argentina branch has been slowly tweeting ASCII art of its car driving through a city. By scrolling quickly down Smart’s timeline (@smartARG), the tweets come to life the same way a Sticky-Notes-stop-motion animation does.

The Daily Dot has reached out to Smart for comment.

In the meantime, here’s the YouTube video the company created to show off the tweets.

Uplift logo pattern Uplift wants to educate the YouTube community about abuse
It starts out as an Internet fandom fairy tale.