Fred Armisen dares you not to laugh.

The Saturday Night Live veteran and Portlandia star just launched “Be Serious for 30 Seconds,” an aptly titled YouTube series. The show is currently accepting “serious submissions.”

There are some ground rules, naturally, including a five-second dramatic pause, at least one cutaway to an object, and a door slamming.   

Only five people have participated in the project since it was announced on Thursday. If the excited comments section is any indication, however, the channel is about to flooded with submissions.

“I'm SOOO gonna do this!” user Laughosity wrote in a top comment on YouTube.

But the series does beg an obvious question, as pointed out by YouTuber TheJoahun:  “[W]hy so serious?”

Photo via YouTube