Sia directly responds to The Guardian's article about Maddie Ziegler in a series of tweets.

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Sia responds to critic accusing her of exploiting Maddie Ziegler

The singer says she checks in with Ziegler once a week.


Samantha Reichstein


Posted on Dec 7, 2017   Updated on May 22, 2021, 8:39 am CDT

Sia responded on Thursday in a series of tweets to the Guardian’s recent article titled “The Sia conundrum: if fame is so damaging, why pass it on to a child?”

The piece brings into question the singer’s choice to use former Dance Moms star Maddie Ziegler as the face of her musical brand. Sia made headlines in 2013 when she stepped away from the spotlight, donning an oversized wig to hide her own face in any public appearance, music video, or concert ever since.

Ziegler, meanwhile, has emerged front and center under Sia’s guidance. The two first collaborated on the artist’s music video for her chart-topping hit “Chandelier” and have remained inseparable ever since, with the dancer acting as Sia’s “mini-me” in most portrayals, bringing an apparent face to the hidden voice.

The Guardian writer Bonnie Malkin, who attended Sia’s recent Sydney, Australia concert, criticized the performers’ dynamic.

“Up on the stage in Sydney on Saturday, with Furler concealed and Maddie in the spotlight, it seemed that the superstar was deploying a child in a way that she herself refuses to be,” Malkin wrote. “Where Furler was hidden, Maddie was exposed. Where Furler was still, Maddie was moving. Where the singer was in darkness, the child was in the spotlight. Where Furler’s face and body was carefully hidden from the eyes of a stadium full of strangers, Maddie’s face and body was offered up instead.”

In direct response to the piece, Sia posted a series of tweets on her account.

“This article poses a question I have asked myself often,” Sia wrote. “I do check in with Maddie weekly about whether she wants this, and assure her if she ever wants it to stop it stops. It’s a conversation we should all be having. Not just myself but all directors, stage parents and agents.”

“Maddie was already famous when I discovered her,” she continued, “but I have certainly expanded her exposure and feel responsible for that. I feel very protective of her and my goal is to empower her in whatever choices she makes.”

“What I learned from Maddie is that fame affects her differently than how it affected me,” Sia wrote. “I can only trust that she is telling me the truth. If that changes, we stop.”

The responses were largely supportive.

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*First Published: Dec 7, 2017, 10:14 pm CST