Tom Brokaw makes futile attempt at an apology after his racist remarks about Hispanics

Meet The Press / NBC News

He said Hispanics should learn to assimilate.

Journalist Tom Brokaw tried—and failed—at an apology after claiming Hispanics should learn to “assimilate” to American life, speak English, and that Republicans fear having “brown grandbabies.”

Brokaw, an NBC journalist, appeared on Meet The Press yesterday alongside Kristen Welker, Hugh Hewitt, and Yamiche Alcindor to discuss the government’s “longest shutdown in history,” which ended on Friday, a fight predominantly over immigration. 

“I also happen to believe that the Hispanics should work harder at assimilation…that’s one of the things I’ve been saying for a long time,” he said in a video shared in a tweet. “They ought not to be just codified in their communities but make sure that all their kids are learning to speak English and that they feel comfortable in their communities.”

Alcindor responded right away, said this idea is “troubling.”

Activist Andrea Leon Grossman pointed the exchange out in a tweet:

“On the Republican side, a lot of people see the rise of an extraordinarily important new constituency in American politics—Hispanics who will come here and all be Democrats,” he said, according to another video shared on Twitter. The full video, including the comments that received backlash, was unavailable on NBC’s site or their YouTube account as of Monday morning. “It’s the intermarriage and cultures conflicting with each other.”

Many responded with their frustrations at his comments:

On Sunday, Brokaw apologized after supposedly experiencing a Twitter malfunction that he referred to as “whack”:

“i feel terrible a part of my comments on Hispanics  offended some members of that proud culture … from my days reporting on cesar chavez to documenting the many contributions of hispanics in all parts of our culture,” he wrote at the beginning of a series of tweets as part of his apology. “i’ve worked hard to knock down false stereo types [sic]. in my final comment in Meet i said ALL sides hv to work harder….at finding common ground – which i strongly believe dialogue not division.”

The apology was long and clearly took a lot of effort, but people on Twitter weren’t having it, especially given the current political climate:

According to a 2018 Pew report, about 86 percent of Hispanic parents say they speak Spanish with their children. At the same time, young Hispanics are increasingly speaking English, according to a 2016 Survey by Pew.

It is reflective, if anything, of the “linguistic diversity” of America, as journalist Jose Antonio Vargas tweeted it at Brokaw:

The National Association of Hispanic Journalists released a statement condemning the comments and the apology by Brokaw, while applauding Alcindor for “fact-checking” him on the spot with her description of assimilation:

“Assimilation is denying one culture for the other,” said Hugo Balta, NAHJ president and senior producer at MSNBC (NBC’s cable news network). “Hispanics are no less American for embracing their country of origin or that of their ancestors … being bicultural and bilingual is a strength in an increasingly multi-ethnic, multilingual society.”

Samira Sadeque

Samira Sadeque

Samira Sadeque is a New York-based journalist reporting on immigration, sexual violence, and mental health, and will sometimes write about memes and dinosaurs too. Her work also appears in Reuters, NPR, and NBC among other publications. She graduated from Columbia Journalism School, and her work has been nominated for SAJA awards. Follow: @Samideque