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Ritz botches message, gets weird with USWNT’s Ali Krieger

What did you call her?


Mary Emily O'Hara


Posted on Jul 10, 2015   Updated on May 28, 2021, 9:29 am CDT

Twitter had barely recovered from the lulz of Toronto’s heartfelt dead raccoon memorial when Nabisco subsidiary Ritz Crackers tweeted a beautifully blundered message. It’s quickly sending the social network into giggle-fits.

Paired with a smiling photo of U.S. women’s national team mainstay Ali Krieger posing on a float at Friday’s World Cup ticker-tape parade in New York, the tweet reads as if it’s calling Krieger herself the “official cracker” of the games.

Within 30 minutes, the tweet had been favorited more than a thousand times and retweeted by 327 people. The responses ranged from incredulous to those mock-offended at the “racist” tweet.

To make things even more confusing, Krieger herself retweeted the Ritz fumble—making it look like she herself was proud to be the “official cracker” of the winning team.

But lest we forget, the U.S. men’s soccer world has an official cracker of its very own too.

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Photo via Noah Salzman/Wikipedia (CC BY SA 4.0) | Remix by Fernando Alfonso III

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*First Published: Jul 10, 2015, 5:31 pm CDT