Ritz botches message, gets weird with USWNT’s Ali Krieger

Ritz tweets picture of Ali Krieger, calls her

What did you call her?

Twitter had barely recovered from the lulz of Toronto’s heartfelt dead raccoon memorial when Nabisco subsidiary Ritz Crackers tweeted a beautifully blundered message. It’s quickly sending the social network into giggle-fits.

Paired with a smiling photo of U.S. women’s national team mainstay Ali Krieger posing on a float at Friday’s World Cup ticker-tape parade in New York, the tweet reads as if it’s calling Krieger herself the “official cracker” of the games.

Within 30 minutes, the tweet had been favorited more than a thousand times and retweeted by 327 people. The responses ranged from incredulous to those mock-offended at the “racist” tweet.

To make things even more confusing, Krieger herself retweeted the Ritz fumble—making it look like she herself was proud to be the “official cracker” of the winning team.

But lest we forget, the U.S. men’s soccer world has an official cracker of its very own too.

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Photo via Noah Salzman/Wikipedia (CC BY SA 4.0) | Remix by Fernando Alfonso III

Mary Emily O'Hara

Mary Emily O'Hara

Mary Emily O'Hara is an LGBTQ reporter. Her work has appeared in Rolling Stone, NBC Out, Daily Dot, Broadly, Vice, the Daily Beast, the Advocate, Huffington Post, DNAinfo, Al Jazeera, and Portland's Pulitzer Prize-winning newsweekly Willamette Week, among other outlets.