Twitter had barely recovered from the lulz of Toronto’s heartfelt dead raccoon memorial when Nabisco subsidiary Ritz Crackers tweeted a beautifully blundered message. It’s quickly sending the social network into giggle-fits.
Thrilled to be the Official Cracker of @ussoccer_wnt – aka the world champs! #PassTheLove #USWNTParade pic.twitter.com/S5XiURUbVl
— RITZ Crackers (@Ritzcrackers) July 10, 2015
Paired with a smiling photo of U.S. women’s national team mainstay Ali Krieger posing on a float at Friday’s World Cup ticker-tape parade in New York, the tweet reads as if it’s calling Krieger herself the “official cracker” of the games.
Within 30 minutes, the tweet had been favorited more than a thousand times and retweeted by 327 people. The responses ranged from incredulous to those mock-offended at the “racist” tweet.
https://twitter.com/jerrymoore23/status/619571004952715264
@Ritzcrackers @ussoccer_wnt The proper term is "official Caucasian".
— ᴄᴀᴛᴀʜ0ᴜʟᴀᴄᴜʀ #HOU2024 (@Catah0ulaCur) July 10, 2015
https://twitter.com/cwgatti/status/619566272053907457
To make things even more confusing, Krieger herself retweeted the Ritz fumble—making it look like she herself was proud to be the “official cracker” of the winning team.
But lest we forget, the U.S. men’s soccer world has an official cracker of its very own too.
Photo via Noah Salzman/Wikipedia (CC BY SA 4.0) | Remix by Fernando Alfonso III
