- Netflix thriller ‘Earthquake Bird’ can’t solve its own mystery Monday 4:45 PM
- Goop is selling an expensive ‘restraining arts’ BDSM kit Monday 4:17 PM
- Body positivity actress Lili Reinhart calls out Photoshopping app Monday 3:42 PM
- ‘Rick and Morty’ zeroes in on connections and leans into familiar territory Monday 3:30 PM
- People are sharing photos of how much they’ve changed in a decade Monday 2:30 PM
- A few of our favorite things on Newegg are on sale for Black Friday Monday 2:15 PM
- Disney adds ‘Bob’s Burgers’ movie back to release schedule after accidentally yanking it Monday 2:02 PM
- Ocasio-Cortez launches petition demanding Stephen Miller’s resignation Monday 1:24 PM
- Prince Andrew’s defense against child sex crimes stokes conspiracy theory flames Monday 1:20 PM
- More people may be looking to cancel Disney+ than Netflix Monday 1:09 PM
- Monday Night Football: How to stream Chiefs vs. Chargers live Monday 1:00 PM
- After days of deadly protests, Iran implements ‘largest internet shutdown ever’ Monday 12:55 PM
- ‘Disney Plus and thrust’ is apparently the new Netflix and Chill Monday 12:32 PM
- Woman fired, sued after coworker shared their sexts Monday 12:22 PM
- Group running GoFundMe for border wall breaks ground without permits Monday 11:47 AM
On Tuesday, we wrote about the “bellybutton challenge,” which encourages women to post photos of themselves reaching their arms around their waists to show off how thin they are. Now, there’s already another body-shaming craze sweeping the Internet: the collarbone challenge.
The goal of the collarbone challenge is to see if you can balance something—usually a stack of coins—in the crease of your collarbone. Conventional wisdom says that the thinner you are, the more pronounced your collarbone is, and the more space you have for balancing stuff. It appears the trend started on Chinese social network Weibo, and it already has millions of hits.
A photo posted by Natalia (@natalia.nats) on
Chinese website People’s Daily Online notes that “the important thing to notice is that the coins have to be standing” in order for the challenge to be successfully completed.
A photo posted by yyànRóng👑0724 (@yy.r21) on
People have also taken it upon themselves to broaden the rules of the challenge by balancing other random objects on their clavicles.
A photo posted by James Leong (@jamesleongkh) on
Even brands have gotten in on this awful trend.
Although you might think that the collarbone challenge is limited to China, there’s an obvious precedent for such body-shaming social crazes in the West as well. In addition to the bellybutton challenge, the bikini bridge and thigh gap have also gone viral, even though the former was later proven to be a 4chan trolling campaign.
It’s also not surprising that the collarbone challenge is taking root in China. Eating disorders have been steadily on the rise in China, with one Shanghai hospital saying that the number of patients admitted for anorexia nervosa and bulimia has quadrupled within the past decade. The increase has largely been attributed to rapid social modernization in urban areas in the region, as well as advertising that promotes unhealthy body image.
Marisa Kabas is a lifestyle reporter and activist. Her work has been published by Fusion, Fast Company, and Today. She’s also served as an editorial campaigns director for Purpose PBC, a social movement incubator.