Taco Bell’s long-teased Baja Blast Pie has officially arrived in stores just in time for the holidays, and TikTok is already divided over whether it’s a sleeper hit or an unsettling science experiment.
The bright turquoise dessert, first announced in February 2024 and inspired by Mountain Dew’s cult-favorite Baja Blast, features a creamy key-lime-style filling in a graham cracker crust.
According to food critics who tried it, the pie has a tropical, sweet, and tangy flavor. An 8-slice pie goes for $19.99. But are Taco Bell fans going to go for it?
TikTok creators are sharing their reviews, and commenters are approaching the menu item with caution, comparing the color to Irish Spring soap, toothpaste, and radioactive material.
TikTok’s reactions range from "actually good" to "this is a war crime"
A Taco Bell employee tried the new menu item in a clip shared on Nov. 1, 2025. “It’s not bad,” @tmprettyy said. “I’d definitely give it a 7 out of 10.”
After her taste test went viral with over 3 million views, @tmprettyy shared a follow-up video and admitted, “No, I wouldn’t have bought it if I didn't have worked there. I wouldn’t have tried it if I didn’t work there.”
The self-described chocolate lover says people who like citrus and lemon-flavored sweets will like the Baja Blast pie. She reassured commenters who remained unconvinced that the “radioactive” looking treat is edible.
“I'm still alive, guys—and it's been about three days since I tried it.”
“This that typa thing you can leave out and the bugs won’t touch it.”
“Shit look like a bar of soap on some crust.”
"Tastes like Baja Blast with a hint of key lime"
@kekahimoku reviewed the pie with her kids and shared clips of the dessert in a video from October 29, 2025. She said Taco Bell’s latest tastes like Baja Blast with a hint of key lime.
“The texture was giving 50/50 sorbet & key lime pie,” she wrote in the video’s onscreen text. “The girls loved it.”
“What it taste like? Turquoise?”
“Nope... this is AI 😅.”
Counterpoint: "It was as bad as it looks"
@janibrooke_ shared a brief review of the pie on Oct. 25, 2025: “It was as bad as it looks.” The clip of her groaning as she struggles to cut the frozen pie has over 5 million views on TikTok.
“That shit looks fresh outta Chernobyl.”
“It looks like the Irish Spring dog bed Jenna Marbles made 😭.”
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