Jordan's (jordan_the_stallion8) viral moment begins with a dramatic proclamation:

“The minute I heard you can make homemade Pop-Tarts that apparently taste better than the store-bought ones, I left in a hurry… I said, ‘Destiny waits for no one.'”

“For the filling, it’s a half cup of brown sugar, a tablespoon of flour, cinnamon, and a pinch of salt,” he begins, guiding viewers.

Jordan uses thawed and flattened pie crusts to encase the filling in one giant Pop-Tart. He pokes some holes in the treat, then bastes it with butter.

He mixes a cup of powdered sugar, half a teaspoon of cinnamon and vanilla extract, and two tablespoons of milk to make the icing. The verdict? “They’re delicious,” he says. “These taste so good. They taste better than the original.”

The comments section quickly became a battleground for those rallying against Kellogg’s, with the top commenter declaring, “long live the Kellogg’s boycott.”