CUSTOMER CATCHES TARGET SECRETLY MARKING ITEM AS 'ON SALE'. IT'S ORIGINAL PRICE WAS MUCH CHEAPER

In a viral video, TikTok user Karina (@kvriiinnv_) shows several price tags for an Instax value pack of instant film. The first visible price is $44.99—but as Karina pulls out the tags...

she reveals that the price has changed several times in the past month. A few weeks before this, the same item was priced at $49.99—and a few days before that, it was priced at just $37.99.

Commenters noted their concern at the incredible price increase, especially given the short timespan in which it happened. “How did it jump $12 in 2 weeks,” wrote a commenter.