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“Imagine owning the world’s greatest love songs.”
This was the prompt. For many people, the commercial for Time Life’s Ultimate Love Songs Collection is one of those pieces of ‘90s pop-culture arcana that lodged in our generational memory. It would arrive, at least where I lived in South Florida, in the dead zone of nighttime programming, until roughly the early aughts and the sequence of the songs was branded: Once Celine Dion nudged you awake, you knew Michael Bolton was next.
The commercial has lived on in the internet age and on Spotify playlists. It was referenced on a popular meme page last month, and the collective “I remember” started again. In the more than 53,000 comments, people shared memories of the commercial, and tagged loved ones. That prompt still had the same effect.
The Ultimate Love Songs Commercial
I can literally quote this whole commercialPosted by Das It on Monday, January 22, 2018
Picture this.. it’s 2002, you fell asleep on the couch with the TV on, and you hear Michael Bolton and Celine Dion serenading you followed by “Get the ultimate Love Songs collection on two CD’s”— Derek (@SinisterYTube) January 30, 2018
cause im your LADY(imagine owning the greatest love songs)and you are my MAN(by the greatest voices of our time)tell me HOW AM I SUPPOSED TO LIVE WITHOUT YOU(in a once in a lifetime collection)somewhere out there if love can(timelife music presents the ultimate love song collecti https://t.co/ekeX8ynCmR— lisa ❄️✨⛄️ (@deliawithit) November 28, 2017
The number in the Time Life commercial no longer works, and Time Life did not respond to a request for comment, but true love songs never die. So we’ve made a playlist of the “36 beautiful songs” from the commercial for Valentine’s Day. We got the tracklist perfect, too.
Grab the aux cord and set the mood, or send your partner plunging into a nostalgic abyss.
Audra Schroeder is the Daily Dot’s senior entertainment writer, and she focuses on streaming, comedy, and music. Her work has previously appeared in the Austin Chronicle, the Dallas Observer, NPR, ESPN, Bitch, and the Village Voice. She is based in Austin, Texas.