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DigiTour returns this summer with a fresh slate of digital talent, targeting the hearts and wallets of 28 cities nationwide.
The DigiTour and DigiFest brand has deep roots in the digital celerity world, starting in 2011 with the first tour sponsored by YouTube. While it’s previously been a YouTube and Vine-heavy event, this year will see more diversity of platform for its stars.
The tour will get a mix of traditional celebrity with Jake T. Austin, who starred in Wizards of Waverly Place and boasts a dedicated Instagram following. Dylan Dauzat will fill the role of viner and YouTuber. Others on the bill include Ariel Martin, aka Baby Ariel, a lip-synching star on musical.ly; 14-year-old Weston Koury from livestreaming service YouNow; and YouTuber Rickey Thompson, who recently branched out to acting in projects for go90 and YouTube Red, will join as a special guest.
These sort of events are moneymakers—the basic admission price is $25—with upgrades stretching to $110 for a VIP ticket with meet-and-greet, and $250 backstage passes. That’s before you factor in merchandise purchases. While these digital stars are building fandoms online, they know getting IRL time with their fans equals great connection, and bigger paychecks.
Past DigiTour performers have been standout digital stars, like musicians Jack and Jack, or viner Nash Grier. As stars branched out on their own solo tours to target their own demos like Tyler Oakley or MirandaSings, DigiTour remains the one-stop shop of choice for the teen set.
DigiTour will kick off July 21 in San Diego, just a month after VidCon finishes in southern California.
A former YouTube reporter for the Daily Dot, Rae Votta has more than a decade of experience in the digital and entertainment industries. Her work has appeared on AOL, Huffington Post, Out Magazine, Logo, VH1, Current TV, Billboard, and NYMag. She joined Netflix in 2016.