- Kanye faces backlash for headlining Christian event with anti-LGBTQ leaders Today 10:31 AM
- Why is Yennefer of Vengerberg so different in Netflix’s ‘The Witcher’? Today 10:00 AM
- Actress slammed for ‘acid attack-face’ TikTok challenge Today 9:46 AM
- ‘Weathering With You’ blends fantasy and realism in a magical love story Saturday 6:18 PM
- Kidnapped teen used Snapchat to get rescued Saturday 4:35 PM
- What fans do and don’t want to see in future ‘Far Cry’ installments Saturday 4:26 PM
- Aaron Carter accused of stealing lion art for merch Saturday 3:10 PM
- Instagram’s hidden like counts were inspired by a ‘Black Mirror’ episode Saturday 2:06 PM
- Student says they were expelled for tricking teacher into making inappropriate TikTok Saturday 12:26 PM
- Space Force uniforms relentlessly mocked, memed Saturday 10:52 AM
- Man flamed after admitting he called police on Target employee over a toothbrush Saturday 9:10 AM
- Netflix’s ‘Vivir Dos Veces’ searches for a last chance at first love Saturday 8:00 AM
- Camila Cabello must do more about her racist history Saturday 6:00 AM
- Instagram and Facebook are reportedly blocking queer ads Friday 8:58 PM
- Review: Tyler Perry’s ‘A Fall From Grace’ is both nonsensical and utterly predictable Friday 6:48 PM
What’s the best way to steer kids away from drug use? In the age of social media, you might opt for a campaign that’s GIF-able, eye-catching, and replete with hashtags. But Australia’s New South Wales’ government “Stoner Sloth” initiative seems to be an epic misfire.
Indeed, the stars of these PSAs hardly feel like cautionary characters. That’s because the debilitated drug-abusers are presented as sweet, slow-moving sloths. And they’re hilarious.
In a series of videos, the adorable weed-smoking creatures mistake salad for salt, get groggy during standardized testing, and totally space at a party. There’s even a Tumblr that curates the sloths’ best moments. But while the hashtags try to warn against marijuana use with hashtags like #fail and #youreworseonweed, it seems the only fail here is making this campaign’s drug abusing figures so darn adorable. And, well, relatable.
“TFW you realise you shouldn’t have smoked up.”
“When your mate got blazed but isn’t blazing through the exam.”
“Stoned at dinner and the struggle is too real.”
Who hasn’t been there?
There’s even a Facebook page for Stoner Sloth. And judging from the comments, the campaign has been, um, less than effective.
So you’re glad folks are laughing but you want the message to be taken seriously? Got it. Maybe don’t let your writers blaze before putting the finishing touches on their anti-drug content next time.
Nayomi Reghay is a frequent contributor to the Daily Dot, covering body positivity, feminism, sex, relationships, and gender. She is also the author of the advice column “Swipe This!” A former New York Teaching Fellow, her writing has been featured in Reductress, Rolling Stone, Mic, Someecards, and more.