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For those who needed a 2018 version of the Macarena with a little bit of “Gangnam Style” thrown in for good measure, the #skibidichallenge is probably what you’re craving. Or if you’re just a fan of annoyingly fun dances that will probably be erased from your memory within the month, this is another delightfully obnoxious example.
What is the Skibidi Challenge?
The dance originated from the music video “Skibidi” by Little Big, a Russian rave band that thinks of itself as satirical. The video features every possible body: police officers, a man they’ve just put in handcuffs, babies, strippers, and a puppet wearing an Adidas jacket doing a jig that includes crossing and recrossing your arms while lifting up your legs in time with the beat. Then, you go into what’s basically the Macarena (with a touch of Saturday Night Live’s Roxbury dance from the 1990s) before the movements get more complicated and intricate.
It’s probably better for you just to see what the Skibidi looks like, and plenty of people already have—10 days after the release of the video, it’s already racked up more than 23 million views on the official YouTube video.
The creators really wanted to make the dance go viral. In the caption of the video, it reads, “Join the #skibidichallenge—just film how you dance the skibidi-dance, put the #skibidichallenge hashtag and post it on your YouTube and Instagram.” People are certainly complying.
Unsurprisingly, the dance also got popular on Musical.ly/TikTok, the social media site that features teenagers and preteens lip-syncing and dancing to all kinds of music.
Little Big has been producing music since 2013, but it hasn’t made much of an impact culturally outside of Europe. The Skibidi Challenge apparently is the band’s chance to find worldwide fame, not unlike the moment Ylvis released “What Does the Fox Say?” five years ago. If Little Big can find even a small percentage of the viral success (and staying power) of Ylvis or Psy’s “Gangnam Style,” they can consider this endeavor a big success.
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Otherwise, you’ll probably have forgotten about the Skibidi Challenge by the end of 2018.
Josh Katzowitz is a staff writer at the Daily Dot specializing in YouTube and boxing. His work has appeared in the New York Times, Wall Street Journal, Washington Post, and Los Angeles Times. A longtime sports writer, he's covered the NFL for CBSSports.com and boxing for Forbes. His work has been noted twice in the Best American Sports Writing book series.