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- ‘Into’ is a reminder that queer businesses can be hurt by straight leaders Wednesday 5:13 PM
- TSA agents are the latest tool in the government shutdown meme war Wednesday 4:22 PM
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- A man found a camera in his Airbnb and the company didn’t seem to care Wednesday 2:00 PM
- A redditor planted an Easter egg in Hulu’s Fyre Fest doc Wednesday 1:51 PM
- This new revelation about Woody from ‘Toy Story’ will blow your mind Wednesday 1:35 PM
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- The ‘some of y’all… and it shows’ meme is taking over Twitter Wednesday 12:24 PM
- ‘Star Trek: Discovery’ begins season 2 on a cheerful note Wednesday 11:49 AM
Spider-Man can see the world clearly now.
Several years and several reboots after his turn as Spider-Man, Tobey Maguire is back… as a meme. A scene where Maguire’s Peter Parker discovers he doesn’t need glasses anymore has become shitlord shorthand for commenting on what you perceive to be the true nature of things. When Parker puts on the glasses, he suddenly sees things for what they are.
The poster of this meme, for example, sees news outlet BuzzFeed as a cancer on the meme world:
The actual scene in the movie was reversed: Due to his superpowers, Peter could see without the glasses; putting them on made things blurrier. That doesn’t matter for the purposes of the meme, though: Without the context, it makes sense that glasses would bring things into focus.
Here’s one that embodies the meme community’s half-joking fixation on depression and suicidal thoughts:
From a formal perspective, memes in 2017 are trending more and more toward a four-panel format. Tropes like Drakeposting and the Persuadable Bouncer use four simple panels to express the idea that one thing is good and another is trash.
The Peter Parker glasses meme is a twist on the approval grid format. Instead of saying one thing is worse than another, it’s just saying that one thing is better or worse than it seems. Usually, the meme makes things look worse once they’re brought into focus, but sometimes it can be used to say, for example, that NBA player James Harden is the G.O.A.T.—the greatest of all time.
That’s some wishful thinking by the Houston Rockets, but it also shows the mainstream reach of the Peter Parker glasses meme: Even NBA teams are using it.
And the glasses meme isn’t even the only popular Peter Parker meme happening this month. Spider-Man also stars in a four-panel joke based on his origin story: being bitten by a radioactive spider. The punchline shows people being bitten by various other things and objects, transforming them into similar hybrids. The most popular example is this box-man:
And there are many, many more where that came from (specifically, Reddit’s r/me_irl subreddit).
This one isn’t as much about communicating a message as it is about making visual puns. Like Loss.jpg, The Meme from the Future, or Increasingly Verbose memes, it’s a formal exercise, a game that’s all about putting the funniest things you can think of into the boxes. Thing, plus thing-man, equals punchline.
It’s that easy.
This meme format may not stick around as long as Peter Parker glasses, simply because it doesn’t have any broader application than its single joke and won’t blend as easily with new memes as they appear. It may, however, get a temporary boost from the latest Spider-Man reboot, due in theaters this summer.
Jay Hathaway is a former senior writer who specialized in internet memes and weird online culture. He previously served as the Daily Dot’s news editor, was a staff writer at Gawker, and edited the classic websites Urlesque and Download Squad. His work has also appeared on nymag.com, suicidegirls.com, and the Morning News.