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PETA’s chart turns into a nerdy meme about language

Photo via Ginny/Wikimedia (CC-BY-SA)

What about anti-book language??

Yesterday, a chart shared on Twitter by People for the Ethical Treatment of Animals (PETA) was thoroughly mocked for imploring people to use animal-friendly language in popular idioms. One of the items on the chart suggested that people say “feed two birds with one scone” instead of “kill two birds with one stone.” Another revision? “Bring home the bagels” instead of “bring home the bacon.”

“Words matter, and as our understanding of social justice evolves, our language evolves along with it. Here’s how to remove speciesism from your daily conversations,” PETA wrote in the tweet that included the chart.

PETA likely knew what it was doing in sharing the chart; the organization’s ads seem designed to attract attention, whether it’s positive or negative. But PETA apparently forgot the golden rule of sharing an image of a chart or a sign on Twitter: People will meme it. Over the last day, parodies of PETA’s “anti-animal language” chart have popped up on the site.

Here’s the original version, for reference:

Here’s a meme of the chart, which suggests people say “hydrated, comfortable dog” instead of “hot dog” and “all cats are immortal” instead of “Cats have nine lives”:

Why stop at expressions involving animals, though? What about books?

This chart says people should say “the oldest treat in the book” instead of “the oldest trick in the book”:

And what about….games?

This chart mocks the War on Christmas Language:

PETA doesn’t seem to mind all the jokes about its chart. The organization changed its display name to “PETA: Bringing Home the Bagels Since 1980.” Well, at least PETA is self-aware.

Tiffany Kelly

Tiffany Kelly

Tiffany Kelly is the Unclick editor at Daily Dot. Previously, she worked at Ars Technica and Wired. Her writing has appeared in several other print and online publications, including the Los Angeles Times, Popular Mechanics, and GQ.