The Life of Pablo is a very good album. Kanye West made all the notes on it and he should feel very proud of himself, which he is. But it’s also getting to the point where we’re getting pretty worried about his mental health.
As West’s hyperactive tweeting draws massive attention, #brands continue their long tradition of being thirsty as hell by using the rapper’s slow-motion public meltdown as way to seem “hip” and “with it,” if not “bae” and “on fleek.”
However, as Revelist noticed, no brand has been been able to troll West like Texas-based fast food chain Whataburger. Powered by the inhuman energy gained by stuffing three Honey Butter Chicken Biscuits into your face at 3am, Whataburger took one look at West’s Twitter stream and realized no one man should have all that power (at least without a couple bacon, egg, and cheese taquitos), and began tweeting straight fire.
.@kanyewest know you asked everyone not to ask you anything but if you wanna bring me Whataburger that'd be cool
— Whataburger® (@Whataburger) February 11, 2016
.@kanyewest is a perfect example of what happens when you don't have Whataburger in your life
— Whataburger® (@Whataburger) February 12, 2016
Just enjoy the greatness ok pic.twitter.com/zvvWMAF8R5
— Whataburger® (@Whataburger) February 15, 2016
Other Twitter users soon started trolling West on Whataburger’s behalf.
.@kanyewest I overheard .@Whataburger say this was the best wrapper alive… pic.twitter.com/01kQkHeRqQ
— KyleWahlquist (@KyleWahlquist) February 20, 2016
https://twitter.com/donjantzen/status/700844782268993536
Now that’s some spicy ketchup!
But seriously, as Molly Lambert notes in a heartfelt essay for MTV News, on the track “FML” West raps that “You ain’t seen nothing crazier then this nigga when he off his Lexapro,” which indicates the hip-hop star’s recent outbursts should be viewed in the context of mental health rather than celebrity bad behavior.
So, that’s about where we’re at with Kanye right now.
H/T Revelist | Illustration via Max Fleishman