This story was originally published on Passionfruit.
We’re sitting down with leaders on the business side of the creator economy to get their best advice for creators looking to launch and develop their careers.
This week, we spoke with Hannah Holland, founder and managing director of HLD Management, for an exclusive interview on making it as a young entrepreneur in the talent management biz, the challenges of building a reputation as an all-female agency, how social media platforms can better protect creators against trolls, and why she thinks some creators see viral success.
HLD is a talent management agency for, by, and about women. Over 35 creators are represented by the company, including Demi Rose, a famous model with over 19 million followers, and GK Barry, a TikTok star and comedian with over 1 million followers.
Hannah Holland, HLD’s founder and managing director, is a former marketing manager. She launched the agency in 2019 when she was only 24.
“I always wanted to start my own business. I wasn’t really enjoying anymore where I was at. You know when you get that feeling, and you’re just like, agh, I don’t want to go to work today? I think maybe when you get that feeling that’s when your exit plan strategy should begin,” Holland told Passionfruit.
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