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Back in April, the YouTube show BuzzFeed Unsolved – Supernatural released an episode entitled “The Ghosts and Demons Of Bobby Mackey’s.” In the episode, hosts Shane Madej and Ryan Bergara investigate a bar in Kentucky which supposedly has a portal to hell in its basement. The whole basis of the show seems to be that the two hosts disagree about the existence of supernatural entities. Madej thinks it’s all made up, whereas Bergara spends the entire series being terrified. It’s kind of like if Scooby-Doo replaced Mulder on the X-Files.
Towards the end of the episode, the pair finally head down to the basement for some spooky hijinks. Bergara heads in first and spends two minutes freaking out.
Then Madej goes in and spend two minutes mocking him
This is where he delivers what would become the classic speech from the episode: “Hey there demons, it’s me, ya boy. I’m standing near your hole, and it’s very dark, and frankly, I don’t believe in you, so I feel like I’m writing a letter to Santa Claus right now.” He then challenges the demons to kill him, but they take a pass.
One month later, Tumblr user benpllatt posted a GIF from the episode to his feed.
Then on June 26th, Twitter user FreddyAmazin used a GIF from the show to explain his addiction to social media
me: i need a break from social media!!— FREDDY (@FreddyAmazin) June 27, 2017
me, logging in again 10 minutes later bc i need to live tweet my breakdown: pic.twitter.com/ufpaOMg6Pj
From there it became it an all-purpose meme. People used it to express the return of their anxiety, the return of anything really, or just as an excuse to post a selfie.
depression making me impulsively dye my hair never ends well but here we go again...hey there, demons.It's me, ya boi— NatAlie (@natcarmichael_) August 15, 2017
hey there demons. it's me, ya boi. pic.twitter.com/iQ1yjltMkv— alya xcx (@thedoorstan) August 17, 2017
hey there demons it's ya girl and i'm back from rehab— ً (@spierslut) August 29, 2017
hey there demons, it's me, ya boi pic.twitter.com/xPgFV9vmj9— ً (@andrwsreedus) August 15, 2017
Maybe this is what the demons wanted the entire time. Before they were stuck in the basement of a small, out-of-the-way bar in Kentucky. Now they’re firmly ensconced in meme history. In a way, Madej really did set them free.
H/T Know Your Meme
David Britton is a writer and comedian based in Rhinebeck, New York who focuses on internet culture, memes, and viral news stories. He also writes for the Hard Times and is the creator of StoriesAboutWizards.com.