'FM' with a man in the letters

Sol Betesh, Fallen Media/Instagram Cole Mitchell

Fallen Media co-founder Sol Betesh shares tips for developing effective short-form content

‘Every second on short-form counts’


Grace Stanley

Internet Culture


This story was originally published on Passionfruit.

We’re sitting down with leaders on the business side of the creator economy to get their best advice for creators looking to launch and develop their careers. 

This week, we spoke with Sol Betesh, co-founder and chief operating officer of Fallen Media, the content studio behind short-form shows, like What’s Poppin?, What’s Your Problem, Down Bad Patrol, and College Cribs, that air on apps like TikTok, YouTube, Instagram Reels, and Snapchat.

Betesh joined us for an exclusive interview about launching a Gen Z-inspired media company, short-form content strategy, fair financial compensation for creators, and more. 

Sol Betesh describes himself as an “entrepreneur at heart” and a “media junkie.” He’s had a long, winding career in the media industry, dipping his toes into brand development, marketing, podcasting and even music festivals. But Betesh told Passionfruit he found the idea for his current venture, content studio Fallen Media, in an unexpected place: his dad’s morning newspaper. 

Betesh said his dad was reading the New York Times when he came across journalist Taylor Lorenz’s story about 15-year-old “businessman” Rowan Winch, the creator behind a successful meme page with over a million followers. 

In Body Image

Sign up for our Passionfruit newsletter for creator coverage like this:

In Body Image
The Daily Dot