This story was originally published on Passionfruit.
We’re reaching out to some popular creators to get their best tips and tricks for success and better understand the ups and downs of life as a trailblazer on the internet.
This week, we spoke with TikToker, actress, and comedian Delaney Rowe (@delaneysayshello). As of Nov. 15, Rowe has over 1.1 million followers on TikTok, and another 183,000 followers on Instagram. Rowe started on TikTok in 2020 and soon became popular for her comedy skits and relatable humor.
Rowe’s comedy often touches on relationships, poking fun at “fake humble” friends or friends who will “talk shit about anything.” Rowe also jokes about herself, covering topics like “when you’re trying to drink less” or her dating experiences. You may also recognize Rowe for her funny characters, like the “girl in every movie who’s good with cars.”
Rowe’s viral videos have earned her brand partnerships with notable companies, including Abercrombie, Smashbox, and Sunday Riley. Rowe’s career success as a creator also grew alongside her acting career; Rowe wrote for and acted in multiple short films, and, in 2022, Rowe worked on the comedy film The List, alongside notable co-stars like Halston Sage, Lucy DeVito, and Christian Navarro.
In an interview with Passionfruit, Rowe shared her insight on coming up with video ideas, posting schedules, analytics, brand deals, low-fi video editing, playing multiple characters in videos, staying in touch with fans, growing an engaged audience, and more.
