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A social media post that went viral on Monday after a supposed bride-to-be crowdfunded $30,000 for her wedding and refused to reimburse her family and friends after canceling the event appears to be totally bogus.
Screenshots of the post, plus comments from the bride’s family and friends, gained traction after they were shared to the subreddit r/Choosing Beggars. But what people thought was a dramatic wedding story turned out to be a series of fake posts and a probable marketing scam to drive traffic to a social media drama site, BuzzFeed News reports.
In the screenshots, the bride, “Pam,” announced in what looked like a Facebook post that she and her fiance would be canceling the wedding and using the money toward a pre-marriage honeymoon.
“After we regain financial stability and hold calm in our hearts after a honeymoon we will announce a new wedding date and re open our money fund for any further gifts,” Pam explained. “Weddings are expensive!”
Comments showed friends and family of the bride were livid about Pam keeping the money and canceling the wedding so suddenly.
The redditor’s follow-up screenshots had been uploaded to the set CapturedIt.club, a website dedicated to “social media drama” that had coincidentally been created on the same day that the Reddit thread was made. At the time of the update, there was no other content on the site.
Adding to growing suspicious, Reddit user @Eat_Around_the_Rosie pointed out that the Facebook replies had no reactions and that the name redactions had the same font of the CaptureIt watermark.
After more people caught on and accused the posts of being ingenuine, the original Reddit post was deleted along with the content on the CapituredClub.it website. Just like the canceled wedding in the fake posts, it looks like this marketing ploy didn’t go as planned.
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H/T BuzzFeed News
Alex is a recent graduate of the journalism school at the University of Texas at Austin. She has written for the Texas Observer, the Austin Chronicle, KUT, and ORANGE Magazine.