Internet Explorer is not a great browser. It was never widely loved. Its market share is slowly shrinking, as more people switch to Mozilla Firefox or Google Chrome. IE, once so dominant that its bundling with Windows led the federal government to sue Microsoft for monopolistic practices, is now practically an afterthought.
In the midst of all this doom and gloom, what’s a corporate social media team to do? The people who run IE’s Twitter account have opted for the lovable-underdog, down-but-not-out approach.
The account’s responses to social media mockery and criticism run the gamut from relentless optimism…
…to exaggerated moping…
… to indefatigable #engagement…
… to just plain silliness.
It’s almost enough to make you switch to IE out of pity.
Well, OK, no.
H/T @ikarinagisa | Illustration by Fernando Alfonso III
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