‘No one’s really safe’: Expert behind ‘Indie girl in the rain’ shares how to build a comedy empire on TikTok

Social media star Delaney Rowe (@delaneysayshello) shares how she grew her audience on TikTok through comedy.

At a SXSW panel in Austin, Texas, Rowe shared how her satirical characters and videos were the key to her online success.

Rowe’s most viewed video, gained over 50.6 million views. She calls it “Absolutely insufferable female lead of an indie movie goes out in the rain.”

She believes the reason this particular video went viral is because it was similar to a real-life experience. “That character tends to hit,” she says.