- ‘Lil Billie Xanish’ is the deepfake mashup of Billie Eilish and Lil Xan Thursday 5:10 PM
- Gossip account the Shade Room to launch 3 original series on Instagram Thursday 4:46 PM
- Biden says he asked Obama not to endorse him—but people aren’t buying it Thursday 3:17 PM
- Marvel makes more money than Harry Potter and Star Wars combined Thursday 3:13 PM
- ‘Avengers: Endgame’: Obituaries for the fallen heroes Thursday 2:51 PM
- T-Mobile, Verizon admit most Americans won’t see fast 5G Thursday 1:52 PM
- PlayStation Vue is offering a sweet streaming deal for a limited time Thursday 1:42 PM
- Twitter reportedly worried banning white nationalists would also flag some Republicans Thursday 1:31 PM
- Lawyer of cop in viral assault case calls the crime a ‘Facebook misdemeanor’ Thursday 12:33 PM
- Biden’s ‘all men’-focused announcement gets roasted Thursday 11:49 AM
- Skillshare is offering new users one month of premium for free Thursday 10:44 AM
- Report: Facebook is punishing Black people for talking about racism (updated) Thursday 10:15 AM
- Biden brings tepid language to the healthcare debate Thursday 9:52 AM
- TikTok’s ‘chin on palm’ challenge has people scratching their heads Thursday 9:01 AM
- How to stream the 2019 NFL Draft for free Thursday 9:00 AM
The glaring omissions in Bustle founder Bryan Goldberg’s apology
He ignores the underlying sexism that colored his first post, and even adds in a few more assumptions.
On Tuesday, Bleacher Report founder Bryan Goldberg gaslit the Internet when he revealed he’d raised $6.5 million to fund his latest project, Bustle, a website for women. He lamented how “neglected and underserved the women’s publishing business has become.” Naturally, the response was not favorable.
Today, Goldberg apologized for his initial claims that there are very few websites that cater to women. He posted “Take Two” on PandoDaily, the startup-friendly site that hosted his Tuesday launch announcement. “I messed up,” he begins.
There are glaring omissions in his chest-puffing post. The first: Who are the actual writers and editors who will shape and provide content for the site? He finally gets around to acknowledging them, though not by name:
I’m disappointed in myself, because my blog post completely overshadowed the women who are working hard at Bustle to build a valuable site. I came to these editors with the proposition that we could put together a ‘dream team’ of skill sets and bring a great publishing company to life. Not just great editors, but also software engineers, investors, and ultimately ad sales people. We achieved the goal of building a great team, bringing in talented writers, and launching a sleek product…
And my blog post completely took away from that.
Noted! On Tuesday, the Wrap pointed out a few tweets from Goldberg earlier this summer, in which he chuckled about “women’s website drama” and claims, “Today I had to Google IUD, because it was on the front page of our site.” Gawker’s breakdown of investors, including one who called a woman a “lying bitch” in a speech earlier this year, didn’t help the cause. In his mea culpa, he ignores the underlying sexism that colored his first post, and even adds in a few more assumptions:
Most women are completely open to the idea of a man starting a company aimed at women, and hiring a large team of women. But for men who do so, it is not enough that we build strong relationships with our female colleagues—something that I have tried to do at Bustle. We owe it to the public at large to approach the situation with great attentiveness. My blog post came nowhere near achieving that.
Sure, this apology was a good idea for this brand, but it doesn’t give us a clearer picture of what Bustle will be. Goldberg has been called clueless, but what if he knew exactly what to do to get women to hate-click on the new site? That’s even more troubling.
Photo via LibraryOwl/Flickr
Audra Schroeder is the Daily Dot’s senior entertainment writer, and she focuses on streaming, comedy, and music. Her work has previously appeared in the Austin Chronicle, the Dallas Observer, NPR, ESPN, Bitch, and the Village Voice. She is based in Austin, Texas.