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YouTube looks to empower female creators with new U.N. partnership
Two new ventures from the video giant, just in time for International Women’s Day.
The Google-owned video site has partnered with the United Nations and the Geena Davis Institute on Gender in Media for an ambassadors program. The site also enlisted seven of the biggest names on YouTube—Michelle Phan, GloZell, Ali Brustofski, Flavia Calina, Olhos de Nuvens, Ochikeron, and mirellativegal—for a Spaces project that will fund new work by them.
According to YouTube, the project’s goal is simply to highlight the work women are doing both in front of and behind the camera. “Over the last few months,” the company said, “creators have filmed on sets constructed specifically for this initiative at Spaces [across the globe], producing over 50 videos that spotlight women’s perspectives.”
Mitchell Toomey, the director of the United Nations’s Sustainable Development Goals Action Campaign, praised the 193 countries that committed to prioritizing gender equality last September by signing the Sustainable Development Agenda.
“To help champion these goals,” Toomey said, “the UN SDG Action Campaign is excited to work with YouTube to bring together these seven female YouTube influencers as new Change Ambassadors.”
The UN ambassadors are Ingrid Nilsen (U.S.), Jackie Aina (U.S.), Yuya (Mexico), Taty Ferreira (Brazil), Hayla Ghazal (U.A.E), Louise Pentland (U.K.), and Chika Yoshida (Japan).
The new partnership adds a high-profile dimension to a major human-rights initiative, one that could boost the work of some pretty cool ladies in the process.
Correction: The U.N. project is a separate venture from the Spaces project—an earlier version of this story conflated the two.
Christine Friar is a writer and editor in New York who focuses on streaming entertainment and internet culture. Her work has appeared in the Awl, the Fader, New York Magazine, Paper Magazine, Vogue, Elle, and more.