When Twitter introduced Vine, expectations were high. Facebook had Instagram, and Vine was poised to be Twitter’s answer, a smaller, mobile-first app to compete with the photo-sharing service. But Instagram introduced video and Vine’s six-second looping video format was a lot harder to nail down.
Vine’s quirks have limited widespread adoption, but the specific format and its more intimate community have helped the app grow an engaged, remarkably creative fanbase, with its own set of celebrities and expectations.
One example of Vine creativity comes from a former Twitter employee who continues to tinker around on the video-sharing app. Ian Padgham, who worked as a Twitter video producer, has created AdVINEture, a series of “Choose Your Own Adventure”-style Vines. After viewing the first one, Padgham includes a paragraph of context for the clip, and bolded links offering viewers multiple options about what’ll happen next.
Some choices send you back to the beginning:
After the “Choose Your Own Adventure” Vines were well-received, Padgham received an offer to create a version for Star Wars in preparation for the brand’s annual Star Wars day on May 4.
He has launched his own creative production company, Origiful, so expect more interesting short-form content from Padgham in the future.