Premium: a word that is thrown around in the video space, and one attributed to the content that streams on more “serious” platforms like AOL, Amazon, Hulu, even Vessel. It’s a word that open platforms like Vimeo and YouTube have strived to achieve as they commission work from the more production and narrative-focused creators. And up until recently, many creators simply had to ride the ad-supported or direct-to-fan pathway towards revenue, scrape together funds for better equipment and talented editing teams, or hope for time at one of YouTube’s various big-budget studios. On the heels of successful companies like Lyft and AirBnb, the sharing economy is thriving right now. In 2016, two companies are tapping that trend and looking to provide ways for video creators to pro-up their works.
Meet VidMob and Kitsplit—two very different businesses but each aimed at solving for one big problem in the video industry: the accessibility to resources that elevate production quality, whether physical equipment or the people themselves.
VidMob is a self-proclaimed LinkedIn for the video industry—a place to connect with the above the line talent essential for completing a project with the highest quality polish. We caught up with Alex Collmer, to learn more about how VidMob is going to accelerate premium video production in 2016! (Learn more on KitSplit here.)
VideoInk: So let’s start at the top and tell me what you guys are doing, and how you fit into the ecosystem.
Alex Collmer: Sure, sure, so what Vidmob is, is an app that connects people and business that have raw assets on their iphone devices or in their clouds with professional editors to turn that raw content into professional [works]. So what we realized is there are 3 billion smartphone users, all shooting video, and there is 14 million GoPro users who are all shooting video, and no one knows how to do anything with the videos that they have.
VI: So you help create professional connections for the creative community to help facilitate better quality content?
AC: That is right. Our driving mission was ‘Let’s make it as easy as it is to get an Uber driver, for people with raw media to get it edited”. I started thinking of this, when I started thinking of building the business. I have got a lot of video clips of my kids, trips that we go on, and stuff I am doing with friends, and individually it wasn’t that interesting. And it would be great if I could go in and tap on ten clips from a trip and share that with my friends, and they could tap on their tips and we could get it edited for $75 bucks, so I started building the business. With a little bit of love, you can create things that are actually really cool and people really like.
Read the full interview on the Video Ink.
Photo via woodleywonderworks/Flickr (CC BY 2.0) | Remix by Max Fleishman