With attendance expected to top 20,000 for a three-day program of events ranging from fan-creator meet and greets to fireside chats with power executives, VidCon 2015 can seem overwhelming. To help you make sense of the chaos, Video Ink’s staff has poured over the VidCon agenda to single out the events that will define the next year for creators, viewers and industry professionals alike.
Here Is VI’s VidCon Must-Hit List:
Thursday, July 23rd
Fireside Chat with Guillaume de Posch, co-CEO RTL Group, led by Jocelyn Johnson
9:35 am – 9:55 am – The Ballroom
The RTL Group spent the better part of the last year betting big on the online video space. With a controlling stake in Freemantle Media and beauty of lifestyle focused network StyleHaul as well as a significant investment in BroadbandTV, RTL is positioned to both anticipate and shape the future of the online video ecosystem. Find out how CEO Guillaume de Posch sees that future in a fireside chat hosted by VideoInk founder Jocelyn Johnson.
Fireside Chat with Ze Frank, president of BuzzFeed Motion Pictures, and Katie Couric, global news anchor, Yahoo
10:15 am – 10:35 am – The Ballroom
Ze Frank, sometimes credited as the inventor of the modern vlog format, will expand on his plans for Buzzfeed Motion Pictures and share how the fast growing media brand aims to conquer the world of online video.
Katie Couric is the famous face of Yahoo’s big push into online video news. Expect the anchor to share her insights into the changing media landscape, the convergence of new and legacy media, and the ways that Yahoo plans to disrupt the video news paradigm.
Fireside Chat with Baljeet Singh, product director and head of media, TV & video at Twitter, and Tim Peterson, digital media reporter for Ad Age
10:45 am – 11:05 am – The Ballroom
While Facebook has surged ahead in video, Twitter has been quietly experimenting with how to both deliver content and traffic to video from content partners. Over the last year, the micro-blogging platform has dabbled in integrating video into its news feed and expanded the range of video tools available to its advertising partners. In addition to discussing these innovations, Singh may reveal plans for the future of Twitter-owned video platforms Vine, which has proven its ability to generate revenue for content creators, and the recently-launched Periscope, which is making waves in piracy circles.
Fireside Chat with Jim Lanzone, president and CEO of CBS Interactive, and Jim Louderback, VidCon
11:05 am – 11:25 am
Last year, CBS became the first of the big three major broadcast networks to jump on the streaming bandwagon with its own streaming VOD service, CBS All Access. This spring, CBS’s digital arm, CBS Interactive launched Studio 61, focusing on custom branded content for marketers hoping to target an online video audience. Find out how CBS is embracing the opportunities presented by streaming video, both in terms of content and commercial gain.
Read the full article at the Video Ink.
Illustration by Max Fleishman