Twitter breaks Super Bowl record with 15.8 million tweets

While sports experts anxiously await the release of the Super Bowl’s TV ratings, Twitter’s numbers are already in—and they’re huge.

During the last three minutes of the game, Twitter received roughly 1.8 million tweets, or 10,000 messages per second. The highest numbers recorded was 12,233 tweets per second, which also occurred near the tense finale.

Madonna’s halftime show resulted in an average of 8,000 tweets per second during her five-minute performance, bolstered perhaps by star-studded cameos from Cee-Lo Green, LMFAO, Nicki Minaj, and M.I.A. About 59 percent of the tweets about her performance were positive, 39 percent were negative, and 11 percent were neutral, tweeted Trendrr CEO Mark Ghuneim.

Overall, 15.8 million tweets were sent during last night’s game, Ghuneim added. That’s more than six times as many messages that were sent during last year’s game, reported Trendrr, a social-media research service.

The New York Giants might receive the Vince Lombardi trophy, but Twitter proved the real winner last night.

Photo by sciondriver, remix by Fernando Alfonso III

Fernando Alfonso III

Fernando Alfonso III

Fernando Alfonso III served as an early Reddit and 4chan reporter and the Daily Dot’s first art director until 2016. He’s gone on to report at Lexington’s Herald-Leader and at the Houston Chronicle.