The insane promotional video for a product that claims to make your bicycle sound like a horse has taken the Internet by storm

Adding some horsepower to your ride just got a whole lot easier.

Invoking the classiness associated with far-off times, you are now able to add a horse trot to your bike peddle—without actually owning or maintaining a horse—with the next best product you never thought you needed: Trotify.

In essence, Trotify is a wooden device that you saddle on the front wheel of your bicycle, and with the help of two hollow coconuts, your bike will clop like a horse when you put it in motion (coconuts not included).

The initial ad features a woman with a long face because her bicycle just doesn’t have the same oomph as a horse. With a need for speed, she tries to turn a gentleman into a horse before getting some inspiration from, of all things, Monty Python.

The bizarre ad went viral after it was posted to Reddit’s r/bicycling, and Hacker News soon picked it up—with mixed reactions.

“I wish we could actually hear the clopping. I hate to be a downer, but it looks like it would sound pretty lackluster,” redditor MilkyPirate wrote, voicing one of the main criticisms of Trotify.

“[T]hey aren’t selling a clapping coconut thing, its the same as a BMW ad, they are selling a lifestyle,” hnriot wrote.

The music in the ad drowns out the clopping sound, but an early prototype shows that, yes, in fact, the Monty Python galloping technique does work.

Trotify’s goal is to sell 1,000 products in the next 27 days. If they fail to reach that mark,l they plan to give a full refund.

The product takes about eight weeks to manufacture and currently goes for £25 before shipping and taxes. The first batch of Trotifies won’t make it out of the gate until March 2013, although you can already order shirts and tote bags.

While it’s too late for for the holidays, you’ll have plenty of time to perfect your horse trot in time for warmer weather.

Photo via Trotify McTrotterson/YouTube

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