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Toronto Silent Film Festival uses clever Instagram trick to engage millennials

Who needs sound for compelling Instagram storytelling?


Rae Votta


Posted on Apr 22, 2015   Updated on May 29, 2021, 12:36 am CDT

When your medium is the silent film, you have to do something pretty loud to get millennials’ attention.

That’s why the Toronto Silent Film Festival turned to Instagram and an interactive choose-your-own-adventure game to drum up excitement for a festival featuring vintage films. 

The festival’s agency, Red Lion Canada, uploaded 15-second bits from several festival projects to Instagram, linking the clips together with hashtags that move people through the action.

Screengrab via Red Lion Canada #redefine/YouTube

In the end, everyone gets his or her own combination of experiences from different silent films, creating a modern-day mashup with the most vintage of videos.

H/T Co.Create | Screengrab via Red Lion Canada #redefine/YouTube

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*First Published: Apr 22, 2015, 7:54 am CDT