Toronto Silent Film Festival uses clever Instagram trick to engage millennials

Who needs sound for compelling Instagram storytelling?


Rae Votta


Published Apr 22, 2015   Updated May 29, 2021, 12:36 am CDT

When your medium is the silent film, you have to do something pretty loud to get millennials’ attention.

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That’s why the Toronto Silent Film Festival turned to Instagram and an interactive choose-your-own-adventure game to drum up excitement for a festival featuring vintage films. 

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The festival’s agency, Red Lion Canada, uploaded 15-second bits from several festival projects to Instagram, linking the clips together with hashtags that move people through the action.

Screengrab via Red Lion Canada #redefine/YouTube

In the end, everyone gets his or her own combination of experiences from different silent films, creating a modern-day mashup with the most vintage of videos.

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H/T Co.Create | Screengrab via Red Lion Canada #redefine/YouTube

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*First Published: Apr 22, 2015, 7:54 am CDT