Who needs sound for compelling Instagram storytelling?
When your medium is the silent film, you have to do something pretty loud to get millennials’ attention.
The festival’s agency, Red Lion Canada, uploaded 15-second bits from several festival projects to Instagram, linking the clips together with hashtags that move people through the action.
In the end, everyone gets his or her own combination of experiences from different silent films, creating a modern-day mashup with the most vintage of videos.
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