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Ticketmaster to start selling directly on Facebook by the end of the month.
The two websites that make you angriest have teamed up for a collaboration: Ticketmaster announced Monday that by the end of April, the company will be selling event tickets directly through Facebook.
Now instead of your feed only getting inundated with the photos and statuses from concerts or sporting events, you’ll also be able to see your friends’ laments at how quickly their favorite shows sell out.
According to a Ticketmaster vice president, the partnership is a way for the company to crack into the mobile market and hopefully reach more customers.
This news comes less than a month after Radiohead frontman Thom Yorke tweeted his frustration with Ticketmaster’s current site functionality—after tickets to U.S. shows sold out in seconds, Yorke voiced his disappointment at how aggressive third-party buyers make it impossible for real fans to get tickets to shows. So maybe linking the buying end of these transactions to Facebook (where users have to prove that they’re real people in order to join) is one way of combating the issue.
Christine Friar is a writer and editor in New York who focuses on streaming entertainment and internet culture. Her work has appeared in the Awl, the Fader, New York Magazine, Paper Magazine, Vogue, Elle, and more.