With Roku app, Tastemade starts to go over-the-top

BY SAHIL PATEL

Tastemade is expanding to the biggest screen in the house. The digital food network, which so far has been available on YouTube and on iOS and Android devices, recently launched an app on the Roku connected-TV platform.

Available on all Roku devices, the app offers access to original food and travel series from Tastemade, including “Thirsty For,” “Local Flight,” “Raw.Vegan.Not Gross,” “Day Tripper,” “City Guides,” and “Featured Tastemakers.” The programming is organized into multiple playlists with each focusing on individual shows and genres. For instance, there’s a playlist for all “Thirsty For” videos, as well as a playlist for all cooking shows from Tastemade.

The app also features “In the Kitchen,” a series of video tutorials that offer step-by-step instructions to make your favorite dishes.

And with the expansion to the TV screen, Tastemade’s Roku app includes Tastemade TV, which streams all of the network’s programming on a continuous loop for a more lean-back viewing experience.

The launch on Roku is just the latest step in Tastemade’s ongoing plans to expand its reach among its core audience — millennials — wherever they might be watching video content, says Oren Katzeff, head of programming at the network.

This can be evidenced by where Tastemade has expanded to in the past few months alone. The network is a launch partner for both Vessel, the upcoming short-form video service from former Hulu CEO Jason Kilar, and Milk Video, the recently launched mobile video service from Samsung.

Read the full article on the Video Ink.