Sweet! Pete Wentz is a fan of this Pop-Tart Tumblr

Everybody’s doing the Pop-Tart. Even emo dreamboat Fallout Boy bassist Pete Wentz.

It’s simple: Just take a photo of yourself the mirror, Photoshop a Pop-Tart in place of your smartphone, and then upload it. If you thought mirror self-portraits looked silly before, the addition of a Pop-Tart makes them look sublimely goofy.

A Tumblr commemorating the move went up yesterday. Self Pop Tart features 21 posts so far, primarily of very good looking people, all with a Pop-Tart in hand. The very latest: a picture of Wentz, who submitted his own after noticing the site and tweeting about it to his 2.36 million Twitter followers.

The Daily Dot reached out to the blog’s anonymous creator, who told us his favorite Pop-tart flavors are frosted raspberry and cinnamon.

“I got the idea because I had taken a ridiculous self portrait of myself and wanted to cover up my iPhone,” he told us in an email. “I Photoshopped in a few other things (playing cards, tarot cards… but they only made the photo even more… I don’t know… self-important? Nothing takes the pompousness away like America’s favorite frosted toaster pastry!”

The creator says his photo is somewhere on the blog, but asked the Daily Dot to “do him a solid” and not reveal his identity. (We’re kind of hoping he’s the shirtless dude pictured here.)

“I don’t need Kellogg’s lawyers coming after me,” he explained.

Plus, he doesn’t want meme status to interfere with his job hunt: “Yep, I’m looking for a job! I AM the frosted percent!” he said.

If you haven’t gathered, Self Pop Tart dude is kind of a bro, and we’re more than okay with that.

The tasty trend made it to the front page of Reddit this morning, with over 1,000 comments. (It helped, given Reddit’s demographics, that the featured photo in the Reddit post is of a pretty girl.)

“Self Pop-tarting, it’s gonna be a thing,” the original poster, driving_cap, predicted.

Sure enough, the photos on the Tumblr have up to 378 reblogs each, an impressive figure for a day-old Tumblr. And according to the anonymous creator, there are already 1,100 people following it.

The creator says he just expects things to escalate from here, especially with new fan Wentz’s photo on the blog.

“It’s as if he’s standing in a cave made of frosting. I just put it up,” he said. “I imagine [traffic is] going to go up a bit.”

And with that, Self Pop Tart’s creator told us he had to leave for the gym to “drop off his abs.”

Gotta work off those pastries, after all.

Lauren Rae Orsini

Lauren Rae Orsini

Lauren Rae Orsini is a web culture reporter who specializes in anime and the business of fandom. Her work has been published by Forbes and Business Insider.