The creator of the ‘waffle falling over’ video speaks about his artistic process

'I was just eating a waffle and thought to myself, 'If this waffle stood up, it could fall over.''

 

Audra Schroeder

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Published Sep 3, 2015   Updated May 28, 2021, 1:12 am CDT

There’s a video on YouTube titled “Waffle falling over,” and it delivers as advertised: A waffle stands alone on a stove top for roughly four seconds before falling forward. It’s easy to watch the clip again—did you miss something?  

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Since being posted in 2013, this six-second video has received more than 3 million views, become a meme, and been remixed by Denny’s. The creator, who posts under the name Schnooleheletteletto, has several more videos of waffles not falling over, as well as an hourlong clip of a spoon taped to a wall, a six-second clip of a guy taking off his shoe in a castle, and an iPhone falling on a waffle

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Schnooleheletteletto, who claims to go by the name Carl von Rövsenap and hail from Sweden, told the Daily Dot he started posting these challenging pieces of art for a simple reason: “I was curious if people would appreciate my ideas.”

“I find deep meaning in these,” he added, “as well as humoristic.”

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Asked about the inspiration that fed the waffle video, he offered a look into his creative process: “I was just eating a waffle and thought to myself, ‘If this waffle stood up, it could fall over. I could take a video of it. And show people!’” 

While that basically sums up the functional foundation of the Internet, the cause-and-effect approach also mirrors How to Basic, another YouTube channel that produces absurdist art from mundane tasks. 

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“I don’t really know where my inspiration comes from,” he said. “It is a gift to other people.”

Illustration by Max Fleishman 

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*First Published: Sep 3, 2015, 10:00 am CDT