Rihanna’s highly anticipated, inclusive lingerie line Savage X launched on Friday. The launch was so popular, it looks like some shoppers had to wait over an hour to access the site.
Shoppers can choose from 90 different styles of Savage X bras, bralettes, undies, bodysuits, corsets, rompers, jumpsuits, robes, and accessories including crops, handcuffs, satin restraints, eye masks, and garters.
.@SAVAGEXFENTY LINGERIE IS NOW AVAILABLE WORLDWIDE !! Treat yourself or a special someone to a little something, something #OnTheReg #UCute #Damn and #BlackWidow at https://t.co/h2tZQkqJdh 😝🎉 pic.twitter.com/q0LfzCIAVe
— Rihanna (@rihanna) May 11, 2018
The styles are split into four separate collections—“On the Reg,” consisting of everyday T-shirts, bras, and underwear; “U Cute Damn,” consisting of lacey options; “Damn,” consisting of bodysuits and garters; and “Black Widow,” consisting of half-cup bras and cupless bodysuits.
While the website went live at midnight on Friday, shoppers tweeted about long wait times and glitches on the site that affected their shopping experience. At press time, there was no longer a wait to enter the website.
— ACTIVATING SOLANGE (@BougieVyntage) May 11, 2018
— Kelle (@kellemariexo) May 11, 2018
— ʕ⁎̯͡⁎ʔ༄ jaded (@itzveeeee) May 11, 2018
When you about to checkout with a cart full of @SavageXFenty but the website kicks you out 😫😫
— king of new york …. melo 🤍🍯 (@_harlemworld) May 11, 2018
— cognac queen (@litneyh0uston) May 11, 2018
— :/ (@tamallez) May 11, 2018
"You could try Sears." – Rihanna to me
— Lauren Alexis Fisher (@LaurenAlexis) May 11, 2018
— T boogie 💛‼️ (@daddytrinii) May 11, 2018
Rihanna first took on the beauty industry in 2017 when she launched a 40-shade cosmetics line, Fenty Beauty, which provides darker-complected makeup users with the first suite of products that actually matched their skin-tone. Now, Rihanna hopes to make a splash again with Savage X, by offering lingerie in sizes larger than those found at other name brand stores, including Victoria’s Secret.
Bra sizes range from 32A to 44DD and bralettes, undies, lingerie, and sleepwear from XS to 3XL. Some shoppers were originally dismayed, however, to see the brand didn’t advertise sizes up to L.
Representation matters. I can’t express how comforting it is to go a site and see all shapes and sizes immediately. Too often It’s like “that’s cute but this model is a 0 so this probably wouldn’t look right on me.” Thank you @rihanna @SavageXFenty #SavageXFenty pic.twitter.com/rvt4x0MdbR
— RAVEN B. (@RAVIEB) May 11, 2018
— emily (@inrainbws) May 11, 2018
In addition to the brand offering styles inclusively to a wider range of body types, Rihanna has managed to do at an affordable cost. Bras cost $39 to $59, bralettes $29 to $34, undies $14.50 to $29, and accessories $18 to $29. Shoppers can take a look for themselves on the website.