Rihanna Fenty BodyLava meme

@silvarardo/Twitter @fentybeauty/Twitter @kimmie_bear83/Twitter Remix by Jason Reed

Everyone’s making their own version of Rihanna’s Body Lava video

Shoulders out for the #RihannaChallenge.


Audra Schroeder

Internet Culture

Published Apr 16, 2018   Updated May 21, 2021, 6:25 pm CDT

Pretty much any Fenty Beauty product that Rihanna demos gets snatched up quick, and fans are often left out.

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After she tested out Fenty’s new Body Lava on March 26, fans figured out other ways to get that shine. And soon the #RihannaChallenge was born.

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Some videos doubled as lunch.

Others got creative with stuff around the house.


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And others simply knew how to Body Lava on a budget.

Rihanna was last spotted in the front row during Beyoncé’s stunning Coachella set.

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*First Published: Apr 16, 2018, 5:41 pm CDT