- The new ‘Hunger Games’ book paints President Snow as a hero—and people are not happy Tuesday 9:03 PM
- Influencer called out for ‘troubling image’ with Kenyan child Tuesday 8:18 PM
- Professor arrested for spending $185K of grant money on iTunes and strippers Tuesday 7:28 PM
- Man cuts his books in half to make them ‘portable,’ spurs online debate Tuesday 6:09 PM
- Fans defend Lana Del Rey after she was mocked for flying commercial Tuesday 5:10 PM
- Lady Gaga fans find alleged new song name in her website’s code Tuesday 4:42 PM
- Barstool Sports deletes anti-union tweets, blog post in settlement Tuesday 3:47 PM
- The ‘can have … as a treat’ meme has come full circle Tuesday 3:09 PM
- Joe Rogan says he’s voting for Bernie Sanders Tuesday 2:54 PM
- Woman spots mole in man’s TikTok video, saves him from cancer Tuesday 2:17 PM
- ‘You’ star confirms his character is queer and ‘never will be’ straight Tuesday 1:08 PM
- This Twitch streamer pooped his pants during a broadcast Tuesday 12:17 PM
- Apple’s iCloud encryption plan halted amid FBI pressure, report Tuesday 10:57 AM
- Glenn Greenwald charged with cybercrimes in Brazil Tuesday 10:48 AM
- BadBunny rips her fans for not sending her enough money Tuesday 10:06 AM
Black Friday sale at Kohl’s gets appropriate theme song
Rebecca Black’s “Person of Interest” may have tanked, but the YouTuber’s first hit just landed in primetime.
You used to have the upper hand against Rebecca Black’s “Friday.” If the dumbed-down pop song got too obnoxious to handle, you could simply switch off your computer.
This week, however, the tune will even haunt you in TV commercials. Kohl’s has designed a jingle based on the memetic melody to advertise this week’s Black Friday sales.
In the advertisement, a female shopper sings “It’s Black Friday, Black Friday” in a voice far too peppy for a person getting up at midnight for frenzied holiday shopping.
“Kohl’s has liars who run their Youtube channel. They listed this under “Entertainment,’” wrote FlyingOverTr0ut in one of the video’s top rated comments.
On Twitter, the catchy commercial has once more gotten people talking, but not about the deals at Kohl’s.
“Kohl’s turned Rebecca Black’s Friday song into a commercial for their Black Friday event. I will never shop at Kohl’s again,” tweeted @shopaholic_918.
The ever-skeptical social Web had a few nonbelievers, but by this morning the video was confirmed as a real ad and not a parody.
“This is an actual Kohl’s Black Friday TV commercial. I know where I’m not going to be on Black Friday… or any day,” tweeted @iambored_com.
Many Internet-savvy customers, who can spot canned hype when they see it, commended the department store chain for knowing which reference to use to generate the right amount of buzz. At the end of the commercial, Kohl’s includes a hint that they’re “in” on the joke, when the singer quips, “Can’t get this darn song out of my head.”
“Just saw a Kohl’s commercial that used a version of Rebecca Black’s Friday song. Good God, really? Actually pretty smart,” tweeted @adrants.
Lauren Rae Orsini is a web culture reporter who specializes in anime and the business of fandom. Her work has been published by Forbes and Business Insider.