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The man behind the controversial PewDiePie character, Felix Kjellberg, posted a video in which he “dropped the facade” and discussed mental health issues and online addiction to his channel of over 64 million subscribers this week. In the near-11-minute video, PewDiePie spoke candidly about the stress YouTube creators feel about having to continually top themselves and the unhealthy obsession with numbers that develops over time.
For a few hours, the internet felt sorry for the 28-year-old Swede. But true to his nature, PewDiePie did his best to stomp on all of the goodwill by posting an insensitive meme making fun of Demi Lovato’s recent overdose and her lifelong struggle with addiction hours later.
The cartoon meme depicted Lovato’s face asking a fictional woman for money to buy a burger, but the money will go instead to buy “heroin like a boss.”
The YouTube star deleted the meme after it was brought to his attention that it was incredibly insensitive. PewDiePie apologized and claimed to “not fully know” about the situation.
Deleted meme. I didnt mean anything with it and I didnt fully know about the situation. I realize now it was insensitive, sorry!— ƿ૯ωძɿ૯ƿɿ૯ (@pewdiepie) July 26, 2018
PewDiePie is apparently OK with making fun of Lovato’s battles with drug addiction and eating disorders but thinks doing it when the singer is reportedly hospitalized for those problems is the part that’s in poor taste. Intentional or accidental, the internet took PewDiePie to task over the stupidly insensitive tweet.
come on bro, this is making light of something that a lot of humanity struggles with day in and day out, and countless families have been torn apart by it. Offensive humor for the sake of offensiveness isn’t edgy, it’s just lazy and destructive.— Jimmy (@jfwong) July 26, 2018
I'm not really that bothered by PewDiePie posting some shitty meme about Demi Lovato doing heroine. What bothers me is how many of his edgy fans will jump down anyone's throat if they dare say they think it isn't funny. You don't have to be an ass to someone for having empathy.— MattShea (@MattShea) July 26, 2018
Wait, so PewDiePie criticized Logan Paul for being insensitive (which he is) but here he is making fun of Demi who overdosed on drugs?— Degenerate ☁️ (@DatBoiChuy) July 26, 2018
No wonder only 12 year olds watch him#PewdiepieIsOverParty pic.twitter.com/KukJuBXGzk
Can he actually be cancelled now....I’m disgusted #PewdiepieIsOverParty— geor(GIA) (@gaylanitsunami) July 26, 2018
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H/T BuzzFeed News
Chris Illuminati is an author and reporter whose work for the Daily Dot focuses on meme culture. His work has been published in Rolling Stone, FanSided, BroBible, Penthouse, and AskMen.