That testing is reportedly only happening in Asia, as Netflix tries to gauge interest in the platform and build a subscriber base in emerging markets. CEO Reed Hastings said last week that right now it is just an experiment, and a report from Malaysia’s The Star confirms that the testing has rolled out. The mobile-only plan costs RM17 a month (which equals about $4) and only allows for standard-definition viewing, not high definition.
Netflix is investing heavily in original content from Asia, and last week it announced 17 new originals from India, South Korea, Japan, Thailand, and Taiwan. A Netflix rep told TechCrunch that the Malaysia trial is happening and that the price plan is being tested out “in a few countries” but did not elaborate.
We’ve reached out to Netflix for comment on whether this cheaper tier will make it to other markets.
H/T Tech Crunch