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Netflix experimenting with cheaper, mobile-only subscriptions

Here’s what we know.

Photo of Audra Schroeder

Audra Schroeder

netflix mobile only

Netflix is testing mobile-only subscriptions that will be much cheaper than its standard monthly pricing plans.

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That testing is reportedly only happening in Asia, as Netflix tries to gauge interest in the platform and build a subscriber base in emerging markets. CEO Reed Hastings said last week that right now it is just an experiment, and a report from Malaysia’s The Star confirms that the testing has rolled out. The mobile-only plan costs RM17 a month (which equals about $4) and only allows for standard-definition viewing, not high definition.

Netflix is investing heavily in original content from Asia, and last week it announced 17 new originals from India, South Korea, Japan, Thailand, and Taiwan. A Netflix rep told TechCrunch that the Malaysia trial is happening and that the price plan is being tested out “in a few countries” but did not elaborate.

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We’ve reached out to Netflix for comment on whether this cheaper tier will make it to other markets.

H/T Tech Crunch 

 
The Daily Dot