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For Netflix, combating one of its biggest threats to screen time could mean duking it out in a battle royale. It turns out the massive streaming platform has some beef with Fortnite.
In its latest earnings report, Netflix noted some potential threats to shareholders after reporting its quarterly revenue of $4.2 billion, lining out where it thinks the real trouble lies when it comes to losing viewership.
“We compete with (and lose to) Fortnite more than HBO. When YouTube went down globally for a few minutes in October, our viewing and signups spiked for that time,” the report states. “There are thousands of competitors in this highly-fragmented market vying to entertain consumers and low barriers to entry for those with great experiences.”
The statement has drawn a variety of reactions from social media.
On the record, my 11yo agrees.— Dr Belinda Barnet (@manjusrii) January 19, 2019
“We compete with (and lose to) Fortnite more than HBO,” Netflix said in a letter to shareholders Thursday. “There are thousands of competitors in this highly fragmented market vying to entertain consumers.” https://t.co/mXtIqUS7qh
Mindshare and how people use their time, for starters. Most people probably don't Netflix and Fortnite at the same time.— Zag (@geoffkeene) January 19, 2019
Netflix or FORTNITE!!!!!?????? Pick one— Venompool55 (@ZainSid29939024) January 19, 2019
Yeah, I like Netflix more than Fortnite— AxelSantiago (@SuperAvengerMan) January 18, 2019
You bet your ass I’m playing some Fortnite tonight instead of watching Netflix. Fortnite Friday baby!— Triple Threat Hoops (@skiz999) January 18, 2019
In regards to the new @netflix numbers here's a small, personal anecdote: I have two daughters 14 & 11 years old. There are two things they watch: Netflix & Youtube. Unless I suggest it, nothing else even shows up on their radar.— Gavin Purcell (@gavinpurcell) January 17, 2019
Netflix is getting at the very real struggle of figuring out what type of entertainment you’re going to be engaged in for the evening. You might decide to queue up a few episodes of You, or you might decide that a few games of Fortnite sound more appealing at the time.
Netflix’s concerns about Fortnite and other video games taking over users’ screens could even be a driving force behind properties like Black Mirror: Bandersnatch or the special versions of games like Minecraft: Story Mode on the platform.
The battle for viewers’ eyes rages on. Where will yours be?
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Brittany Vincent has covered gaming, anime, tech, and entertainment for over a decade. When she’s not writing, she’s replaying Um Jammer Lammy or Day of the Tentacle for the hundredth time while pining for a Harvester sequel. Find her on Twitter @MolotovCupcake.