- Cooking Mama’s return whips up a fresh batch of memes Tuesday 8:18 PM
- Influencer body-shames model, Photoshops photo of self to ‘prove point’ Tuesday 7:27 PM
- Boosie Badazz goes on transphobic rant about Dwyane Wade’s daughter Tuesday 6:34 PM
- Royal Family’s website accidentally links to porn instead of charity Tuesday 5:39 PM
- Republican senator spreads false conspiracy about coronavirus Tuesday 5:11 PM
- New DNA technology could help exonerate Black man serving life sentence Tuesday 4:24 PM
- ‘SNL’s’ Kenan Thompson to host the White House Correspondents’ Dinner Tuesday 3:58 PM
- Singer Summer Walker dragged for insensitive HIV comments Tuesday 2:39 PM
- This video of a teddy bear getting steam cleaned makes a perfect meme Tuesday 2:27 PM
- Ted Cruz goes on Twitter tirade over proposed vasectomy bill Tuesday 2:22 PM
- Billie Eilish says she’s stopped reading Instagram comments Tuesday 2:13 PM
- Christian group blames satanists for Twitter poll results Tuesday 1:41 PM
- Coronavirus has pandemic-themed video games topping charts Tuesday 12:58 PM
- Bloomberg said kids are drawn to socialism because they think it involves social media Tuesday 12:55 PM
- Jake Paul gives ill-informed advice on how to deal with anxiety Tuesday 12:25 PM
Last Friday, Hulu was just hanging out, trying to do a little pre-weekend promotion. It took a friendly jab at its competitor on Twitter.
Welcome to your tape https://t.co/juAMcd0jjU— Netflix US (@netflix) April 18, 2017
For those who haven’t yet binged on Netflix’s record-breaking series 13 Reasons Why, the tweet might not make sense. But “welcome to your tape,” uttered by protagonist Hannah Baker, is the foundation of the series; she sends cassette tapes to all the people she feels contributed to or were complicit in her death. It’s a heavy series, but that line quickly became a meme meant to illustrate pettiness, which, as Refinery 29 pointed out, dismisses the weight of Hannah’s situation.
So Netflix jumped on the meme train, and responses were mixed. Some were disappointed that a brand seemed to be trivializing suicide, but others shrugged it off as a joke. The always on-brand Wendy’s Twitter account claimed it was actually “pretty solid and relevant to their brand.”
Audra Schroeder is the Daily Dot’s senior entertainment writer, and she focuses on streaming, comedy, and music. Her work has previously appeared in the Austin Chronicle, the Dallas Observer, NPR, ESPN, Bitch, and the Village Voice. She is based in Austin, Texas.