NBC becomes first major network to join Tumblr

NBC became the first broadcast television network to join Tumblr on Sunday when it debuted its ugly new blog. And just like much of the channel’s programming, it’s very underwhelming.

Using a free theme created by a guy named Jacob (because they couldn’t hire their own designer?), the blog is a mix of GIFs you’ve seen before, clips of shows, and desperate pleas for attention (watch our new shows! here’s a press release!).

“NBC just joined Tumblr for those of us who need to see more bad decisions announced on our Dashboards,” Pantse Macabre tweeted. But look: Here’s a comedy starring Dane Cook and another one with a monkey. He obviously meant good decisions.

The blog’s launch coincides with the network’s splashy Fall revamp on Monday, a clear attempt to pull in new advertisers and viewers as the network suffers from flagging ratings. Incidentally, fourteen years ago on this day the finale of Seinfeld aired. That drew 76 million viewers.

The first post on the blog was so hilarious it was probably posted by the Whitney writing staff. It’s a GIF of Parks and Recreation star Nick Offerman dancing with the caption “We’re on a Tumblr and just want to dance!” Right. Other posts include a list of the 100 digital shorts from Saturday Night Live and a YouTube clip to its new apocalyptic-themed drama, Revolution.

Not found are any GIFs from the occasionally funny show Community because there is enough of that on Tumblr. Also, there is one post about Smash since they’re still trying to make that a hit.

Now if they will just turn on the “Ask” feature so they can post my Caroline in the City fan fiction.

Photo via Tumblr

Jordan Valinsky

Jordan Valinsky

A former editorial operations specialist and staff writer for the Daily Dot, Jordan Valinsky is a tech reporter and web culture commentator. His work has been published by the Week, Digiday, CNNMoney, Popular Mechanics, Vice, Mic, and Betabeat.