mastercard merry go round single

Mastercard/YouTube

Mastercard—as in, the credit card company—just dropped a single

(It's a marketing gimmick.)

 

Kahron Spearman

Streaming

Published Jan 8, 2020   Updated May 19, 2021, 6:35 pm CDT

Mastercard has come out with a new single. Yes, you’ve read that correctly.

The credit card company collaborated with Swedish songwriter and producer Niclas Molinder and up-and-coming artists to build upon the Mastercard “sound architecture to curate an auditory experience that brings new meaning and purpose to the brand,” per a press release. (It’s a marketing gimmick.)

Debuting at Live at CES in Las Vegas on Wednesday in a partnership with iHeartRadio, the single is called “Merry Go Round,” and features Swedish artist Nadine Randle. 

“Sound is our next frontier for brand expression and a powerful way for us to reach consumers through the passions that connect us all,” said Mastercard Chief Marketing and Communications Officer Raja Rajamannar in a press release.

Rihanna fans have taken to Twitter to express their dismay over the fact that a credit card company has released new music before the “Umbrella” singer. Although she’s been very busy with clothing and cosmetic lines, the people want what they want.

https://twitter.com/lawl92/status/1214695634990747648?s=20

https://twitter.com/grandeshorny/status/1214696685051564032?s=20

Audio of the new track is already available, and will soon be downloadable/streaming on all your favorite music streaming apps:

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*First Published: Jan 8, 2020, 2:09 pm CST