Kylie Jenner announced that Kylie Cosmetics will be sold at Ulta starting this winter.


Kylie Cosmetics will be sold at Ulta Beaty stores—and Twitter is shook

Gird your Ulta points.


Kris Seavers


Posted on Aug 30, 2018   Updated on May 21, 2021, 7:33 am CDT

Since their launch in 2015, Kylie Cosmetics products have only been available online or in pop-up shops. But that’s about to change.

Jenner announced in a tweet on Thursday that her makeup line is coming to Ulta Beauty stores across the U.S. this winter.

An Ulta spokesperson confirmed the line will be available at all Ulta stores and on its website, BuzzFeed News reports. Kylie Cosmetics has earned around $420 million since its debut, and Ulta’s in-store and online sales have both steadily increased since last year, according to the company’s report.

Makeup lovers are rejoicing over Jenner’s announcement—and their bank accounts are recoiling in fear.

Some said they’ll be flying under the radar to pick up Kylie Cosmetics products at Ulta but purchasing them nevertheless.

The Ulta spokesperson told BuzzFeed news that shoppers can expect more details about the line closer to its debut.


H/T BuzzFeed News

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*First Published: Aug 30, 2018, 8:00 pm CDT