Companies spend millions of dollars in advertising during the Super Bowl. This year Kraft Heinz Co. is trying something a little different to get your attention.
Kraft is using the money the company would have spent on major commercial to give all of their salaried U.S. employees the next day off as paid vacation instead. It’s betting consumers are more interested in businesses that support their workers than a funny ad.
Kraft Heinz hasn’t said how much the move will cost, but given that a 30-second Super Bowl commercial last year went for around $5 million, the money the company is saving will go a long way to help pay for it. The day after Super Bowl Sunday is already a notoriously unproductive day. Millions of people call in sick to work that day, and the people who manage to show up are predictably hungover.
In addition to giving their employees the day off, Kraft Heinz is promoting a petition to turn the day after the Super Bowl into a national holiday. So far the campaign has garnered nearly 30,000 signatures.
Here’s Kraft Heinz Super Bowl ad from last year, “Wiener Stampede.”