- Report: 5,000 Twitter bots pushed ‘Russiagate hoax’ out after Mueller Report 2 Years Ago
- Google Trends show how differently Notre Dame and Sri Lanka are being mourned 2 Years Ago
- Harvard centrists get relentlessly clowned for asking Bernie about socialism 2 Years Ago
- Facebook’s new general counsel helped craft the ‘Patriot Act’ 2 Years Ago
- Get a free month of live TV streaming while this Philo deal lasts Today 10:11 AM
- Netflix announces teen lesbian rom-com Today 10:00 AM
- Which direwolves are left in ‘Game of Thrones’? Today 9:24 AM
- 15 Cards Against Humanity expansions that everyone should own Today 9:23 AM
- ‘Avengers: Endgame’ premiere brings no spoilers, but plenty of emotion Today 9:03 AM
- Kamala Harris calls on House to begin impeachment proceeding against Trump Today 8:46 AM
- Twitch kills ‘Joy of Sex’ category—and gamers are furious Today 8:19 AM
- The best Mother’s Day gifts and gadgets for high-tech moms Today 7:30 AM
- Netflix’s ‘Music Teacher’ is another lifeless melodrama about an emotionally illiterate man Today 6:45 AM
- 3 things we saw at the ‘Avengers: Endgame’ premiere Today 6:30 AM
- How to use Google Home Hub as a digital photo frame Today 6:00 AM
The video, released Friday, opens with a blindfolded Lamar perched upon a throne in a room bathed in red light, surrounded by scantily clad women. As one woman prepares to thrust a dagger into the rapper’s skull, the screen cuts to a de facto street fight, and the ground swallows several men as they approach Lamar.
From there, the “Loyalty” video takes a bunch of gorgeous, surreal left turns.
Cue Rihanna, who makes her entrance amidst another street fight, this time a one-on-one brawl. Lamar goes full-on Kung Fu Kenny, whooping his adversary’s ass as Bad Girl RiRi restrains him from doing any more damage. The two stars sink into quicksand, cheat death by drifting in their sports car, and put their trust to the test as Lamar dangles Rihanna off the edge of a skyscraper in arguably the video’s most striking shot.
“Loyalty” is the fourth track off Lamar’s new album, DAMN., to get a music video. It’s fitting he would drop a video with his biggest feature this week, as he welcomed J. Cole to the stage at his Detroit show on Wednesday and Chance the Rapper at his Chicago concert last night.
Bryan Rolli is a reporter who specializes in streaming entertainment. He writes about music and film for Forbes, Billboard, and the Austin American-Statesman. He met Flavor Flav in two separate Las Vegas bowling alleys and still can’t stop talking about it.