Hey guys… it's May.
— Justin Timberlake (@jtimberlake) May 1, 2017
This was a long time coming. Since 2012, in the days leading up to May, Timberlake’s boy-band era nasal crooning has been at the heart of a joke that turns the former NYSNC star’s “it’s gonna be me” lyric into a calendar-celebrating gag. The joke is that he pronounces “me” like “May.”
It's gonna be May! (feat. Justin Timberlake)For more videos: https://vine.co/dailydot
Posted by The Daily Dot on Thursday, April 30, 2015
— People (@people) April 30, 2017
— Bustle (@bustle) April 21, 2017
According to YouTube, video spins of NSYNC’s 2000 anthem “It’s Gonna Be Me” skyrocket annually when late April rolls around, surging toward 250,000 daily views. Timberlake himself shouted out the meme last year—gonna be tough to not keep it going in 2018.