Jimmy Kimmel and Matthew McConaughey pay tribute to an Austin video rental store

Jimmy Kimmel is in Austin, Texas, for South by Southwest, so he decided to give back to the community by making a bunch of commercials for a business about which we’ve mostly forgotten.

It seems like just yesterday we were all visiting Blockbuster to rent movies and TV shows. Blockbuster and many of its competitors have since been crushed by online streaming services like Netflix, but one video rental store, Vulcan Video, presses on.

Vulcan Video offers Blu-ray, DVD, and even VHS rentals of popular movies and TV shows. Given its persistence, Kimmel wanted to show everyone what made the store special—other than the fact that it still existed—so he brought in some star power, in the form of local actor Matthew McConaughey.

H/T Brobible | Screengrab via Jimmy Kimmel Live/YouTube

Michelle Jaworski

Michelle Jaworski

Michelle Jaworski is a staff writer and the resident Game of Thrones expert at the Daily Dot. She covers entertainment, geek culture, and pop culture and has brought her knowledge to conventions like Con of Thrones. She is based in New Jersey.